Promotion Plan Framework
Customer “Avatar” Creation Form; the first step in optimizing your services promotion strategy.
Marketing Questionnaire
This gives TEW powerful insight into your ideal customer Avatar and informs our social media and promotion strategies.
What is a customer “Avatar”?
A customer “Avatar” is an archetypal representation of your ideal customer. In other words, a picture of your best customers; and the core of who they are, to better understand their wants, needs, & pain points. This knowledge informs the way in which we “speak” to them through marketing messaging.
How you present your services, yourself as a practitioner, and your practice, matters. Presentation encompasses everything from graphic design colors and themes, to the information organized on an “about me” bio, to the tone and tenor of the text on a promotional advertisement. It’s all “speaking” to potential clients from THEIR perspective, or it isn’t.
Practitioners fear that narrowing their focus to an ideal client will limit their reach…
But, how can you deeply resonate with any one person, if you are trying to resonate with everyone?
It’s like trying to be everyone’s best friend, all of the time. In fact, narrowing the focus will help you gain clarity on who YOU resonate with the most.
When completing this form, please be as specific as possible!
Committing the time to answer these questions will help us execute your marketing benefits; the key to unlocking your golden goose!
- Suggestion -
First, read through all of the questions. Take time to process and consider your answers.
Next, set aside 60 Min for the completion of this form with well thought-out answers.