Social Media Best Practice Guide

The All-Powerful Facebook Event…

WE create, promote, & advertise your Facebook event…

YOU breathe life into it!

Your active engagement & involvement with the Facebook event is crucial to TEW’s professional marketing efforts.

Teachers are key contributors to the relevance & impact of a Social Media event advertisement. Your participation amplifies that marketing impact and promotional reach.

When you, the event host, provide active engagement within the Facebook event you are supporting the marketing investments TEW makes towards the success of your classes or offerings.

Your participation is vital to the success of our strategic marketing and promotional efforts, here’s how your engagement pays off…

  • Wider Reach: Reaching a wide online audience is a key factor in engaging interest and generating enrollment.

    Your engaged support expands the event's reach to a broader audience; your dedicated followers and their networks, as well as the followers & networks of TEW. Increasing the probability of attracting a greater number of attendees.

  • Credibility: The online audience is scrutinizing content for trustworthiness and validity. They are looking for clues that communicate the value of what you’re offering.

    Your online engagement is an endorsement of value. Your Facebook event involvement signals to your audience that the class or workshop is worthwhile and you are trustworthy.

  • Building Community: The online audience & your attendees are seeking an ambassador with a philosophy of unity and community.

    Your active online involvement fosters the sense of community that followers are seeking. Your engagement encourages their interaction, discussion, and the sharing of valuable insights.

  • Increased Engagement: The discussions of your online following sparks more engagement, signaling to the audience an even greater degree of credibility and community.

    You can spark discussions, answer questions, and provide valuable information related to the topic; thereby increasing overall engagement.

  • Content Variety: Your online audience is looking for the kind of content that speaks to the potential value of the offering.

    You can contribute diverse content such as insights, tips, or samples from the class which enrich the event's content mix and appeal.

  • Personal Connection: Potential attendees are seeking authenticity & openness. They want to get to know and trust you through your online presence before they invest in a class or workshop.

    You can establish a personal connection with followers and potential attendees by interacting within the online event page in relatable and approachable ways.

Teamwork Makes the Dream Work

WE leverage professional strategies, advertising, and the TEW business platform to boost your event and YOU leverage your influence and expertise to enhance the event's visibility, credibility, and engagement - Strategy, Impact, Results…

Posting and Commenting in the Event sparks and maintains discussion! It’s a quick way to show people more about you and your class.

Notifications: Those who have interacted with the event discussion will receive FB notifications each time you post or comment! An easy way to keep your class, and your presence, on the radars of potential attendees.

Stories and Reels: Some of these techniques work as a FB/IG story or reel!

Tag & Mention TEW!

Best Practice: Employ at least 3-4 of these strategies below to EACH Facebook events

  • Share the Event Link: Share on your personal profile, business page, and in relevant FB groups. (Do not underestimate the power of FB groups).

  • Regular Updates: Post about the event's details, agenda, and any special guests or surprises. Do this in the event, on your feed, and as FB/IG stories. 

  • Countdown Posts: Create countdown posts to remind your audience about the event as it approaches. 

  • Hashtags: Hashtags work! They must be relevant to work, though. Event and topic specific hashtags do increase discoverability.

    • Think: “if I were someone looking for something similar to my class or offering, what would I enter into the search bar?”

      • Hashtags are like google searches for social media!

  • Engage with the Online Audience: Respond promptly to comments, questions, and messages from potential attendees that post in the Event or on feed posts.

  • Share Previews: Make sneak peek posts or previews of what can be expected from your event.

  • Behind-the-Scenes: Offer an insiders view of your event preparations to create intrigue.

  • Create Polls and Surveys: Involve your audience with interactive opportunities; give them choices, options, and a voice.

  • Live Q&A Sessions: A great way to answer questions about the event and provide familiarity.

  • Video Promotions: Create short video clips to promote the event & enhance anticipation.

  • Event Stories: Use this feature on Instagram & Facebook to provide quick updates or relevancy.

  • Share Testimonials: These are great endorsements direct from your audience’s network & peer group. #CredibilityPowerhouse

  • Post-Event Recap: After the event, share a recap with highlights, photos, and thank attendees for their participation. Post in the event, as a feed post, AND in stories.

User-Generated Content: What the heck is user-generated content???

  • User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. (article)

  • Encourage attendees to share their excitement by posting user-generated content related to the event.